What Is EPC In Affiliate Marketing? How To Maximize Earnings

8 min readMar 12, 2023

Earnings Per Click is the ultimate performance indicator!

Imagine being able to track the exact amount of money you make per click, and then using that data to optimize your campaigns and grow your revenue. That’s exactly what EPC does.

EPC gives you a clear insight into your campaigns’ performance and a roadmap to success. Whether you’re just starting out in affiliate marketing or you’re a seasoned pro, understanding and utilizing EPC is the key to maximizing your earnings and reaching your goals.

So, buckle up and get ready to learn about this powerful metric and how it can revolutionize your affiliate marketing journey!

What Does EPC Mean?

EPC stands for Earnings Per Click and is an important metric used in affiliate marketing to measure the average earnings generated per click for a particular affiliate program or campaign.

The EPC is calculated by dividing the total earnings generated by the number of clicks on affiliate links.

Affiliate marketers commonly use the Earnings Per Click metric to evaluate the performance of their campaigns and optimize for higher earnings.

By understanding the EPC, affiliate marketers can identify which campaigns are generating the most revenue and adjust their strategies accordingly.

Additionally, EPC can be used as a performance indicator for merchants when evaluating the performance of their affiliate scheme and deciding which affiliate partner will be the right choice for generating better income.

How Is (Earnings Per Click) EPC Calculated?

To calculate your EPC, you must divide your total earnings from a particular campaign by the number of clicks received.

The formula to calculate EPC is:

EPC formula = (Total Earnings / Number of Clicks)

For example, if you earned $10 from a campaign per 100 clicks, your EPC would be $0.1.

This means that for every one click that the campaign received, you earned $0.1.




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